Mind Candy has teamed up with Great Ormond Street Hospital Children's Charity for special 'Goshi Moshi' collectable toys.
These are available in limited edition £9.99 RRP tins produced by UK toy firm Vivid, with £3 from every sale being donated to charity.
Mind Candy and Vivid hope to raise £100,000 to support the hospital's British Kidney Patient Association Children's Kidney Centre. This provides care for kids with problems such as kidney failure, patients on dialysis or those having a transplant.
The tins - limited to a run of just 35,000 - feature a metallic blue 'Moshling' collection and are on sale in retailers from tomorrow (Saturday, November 3rd).
Mind Candy CEO Michael Acton Smith, aka Mr Moshi, visited the hospital last week, with the Katsuma Moshi Monster. Kids took part in face painting, drawing, baking and had some Moshi 'tattoos'.
Smith said: "We are excited to launch the new Goshi Moshi tin and hope to help raise lots of funds for the centre. We left the visit feeling really inspired by the patients, their families and the dedication and skill of the staff.
"The hospital means so much to so many people, and we’re very proud to be supporting the charity."
Antonia Dalmahoy, Director of Corporate Partnerships at Great Ormond Street Hospital Children’s Charity, added: "It was wonderful to see the Moshi Monster putting smiles on the faces of patients and families at the hospital.
"Not only are we really excited to be receiving donations from the sales of the Goshi Moshi limited charity tin, it is also wonderful to be working with one of the fastest growing children’s brands worldwide.
"Every family that buys this product will be helping very ill children with kidney conditions treated in our Children’s Kidney Centre."
The tins can be purchased from The Entertainer, Argos, Toys R Us, Smyths, Amazon, WHSmiths and the Moshi Monsters e-store.
Oh, one more thing. What is a Goshi Moshi? It's a Great Ormond Street Hospital Moshi, of course.
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