The firm reported a staggering 187 per cent growth in 2006 and found its third party logistics supplier was struggling to keep up. Import Services has now been awarded the full contract following a number of recommendations from major toy firms and large retailers.
Under the new contract, Southampton-based Import Services will oversee the transfer of product from quayside to its distribution centre. The firm will then provide storage, order processing, high volume pick and pack, plus distribution to Britannia's clients across the UK.
Britannia's portfolio includes board, educational, children's and travel games based on licences including Family Fortunes, Countdown and I'm a Celebrity...Get Me Out of Here. The firm is also due to release the Lennon & McCartney interactive Songs and Lyrics trivia quiz DVD shortly, which it is expecting to be hugely popular throughout 2007.
"With our growth we needed an expert logistics partner with a proven track record delivering to retailers such as John Lewis, Marks & Spencers and Woolworths," Britannia Games sales director Ralph Patmore told MHW. "Import Services came highly recommended by a number of people on both sides of the industry - from retailers and also from the toy and gift manufacturers."
Mike Thomas, client services director at Import Services, added: "We are confident that Britannia Games will be delighted with our level of service. In 2006, we are proud to say that 98.8 per cent of all our orders were delivered on time - immensely important in this industry."