Imperial War Museums signs new partnerships for toys and games - ToyNews

Imperial War Museums signs new partnerships for toys and games

IWM has signed new deals with Smart Fox, Junction 18 and Shruti Designs for toys, games and gifts.
Author:
Publish date:
Social count:
0
Screen Shot 2017-01-27 at 10.25.00.png

Imperial War Museums (IWM) has signed new partnerships to develop new products across toys, games and male gifting categories.

IWM has announced a partnership with Smart Fox, a Koch Media company, which will see a new range of children’s construction sets added to IWM’s toys and games portfolio.

The range will feature the iconic Second World War ship HMS Belfast that led the fleet into D-Day, as well as the Lancaster Bomber, Sherman Tank, Willys MB Jeep and the Hawker Hurricane, all of which can be seen at IWM Duxford, the European centre of aviation history.

The sets will offer younger age groups a fun introduction to history and will be exhibited at Spring Fair in February.

IMW also plans to tap into the arts and crafts trend with a range of craft tins, designed to evoke the Make-do-and-Mend campaign of the second world war. The crafting sets will take inspiration from IWM’s imagery, posters, designs and popular characters like Mrs Sew-and-Sew.

IWM has also confirmed a new signing with Junction 18 and Shruti Designs, a supplier of gifts, fashion accessories and home décor. The male gifting range features the exclusive Spitfire Collection with patterns by Hemingway Design.

Products include a wash bag, messenger bag, coasters, glasses case, hip flask, glass tray, mug and paper weights. The range will be formally launched at the Junction 18/Shruti Open Showroom Event from March 5th to 17th and can then be pre-ordered for September delivery.

Related

Screen Shot 2017-02-06 at 17.29.50.png

Generation games: Gibsons on their legacy and plans for 2017

Founded in 1919, games and puzzles specialist Gibsons has weathered nearly 100 years to become a mainstay of the UK toy industry. Now, having handed the baton down to its fourth generation, the family run business has some big plans for 2017. Jack Ridsdale talks to the team about what the New Year has in store.

Featured Jobs

Gameplan Job Logo 620 x 349

Sales Director UK

Our client is a well established privately owned UK toy manufacturer which has won numerous awards for outstandingly innovative toys, gifts and gadgets. A correspondingly outstanding and talented UK Sales Director is to be recruited who has the potential, the will, the drive and the ambition to advance to a higher position within a few years.

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.