IMC gets Ben 10

Firm to launch licensed product range based on hit property.
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IMC Toys has scheduled its range of Ben 10 products to hit shelves by the fourth quarter of 2008.

The range will include walkie-talkies, projectors, laser sets, pinballs and magent boards on offer, with additions planned for 2009.

The firm’s Jon Gregory said: "We see Ben 10 as a perfect fit for our innovative range of electronic products. Working with Turner we are confident that we can develop a product line that is perfectly suited to Ben 10 and firmly believe that the IMC product range will be a superb new addition to the Ben 10 brand.”

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