Consumer demand remains high in the run-up to Christmas for IMC Toy’s Bloopies range. Since product launched in August, strong sales have propelled the range to No.1 Bath Toy in UK (NPD Aug-Nov 2017).
In August, IMC trebled production in order to meet the demand for the range of dolls you can play with in the bath. A strong TV campaign alongside content on Tiana’s family channel ‘Famtastic’ has created phenomenal sell through results.
"Bloopies have been a great success for IMC this year. Initial stock sold through extremely quickly reflecting the strength of the product and competitive price point," said Julie Ball, head of marketing at IMC.
"Stocks have now been replenished and will be supported with a significant media campaign which kicks off during the Christmas period and into Spring Summer 2018. We are already planning further product launches under the Bloopies brand for 2019."