The deal gives Imagination exclusive global rights to manufacture and sell both Quelf and FlapDoodle games, including all rights to brand licensing and digital extensions.
Imagination has said it is confident that the deal could help extend the Quelf and Flapdoodle brands, especially in international markets.
“We are excited about this agreement as it allows us to let our best products ‘graduate’ to the next level,” said Matthew Rivaldi, Wiggity Bang Games CEO and Quelf co-creator.
“Imagination has the ability and resources to continue and enhance the success of Quelf and FlapDoodle and make the games accessible to more people throughout the world.”
Shane Yeend, Imagination’s CEO said: “A growing trend in the game market is a back-to-basics consumer demand for family party games. It is consistent with Imagination’s ongoing strategy to bring to market the most innovative game brands in the world.”