PxPixel
IMAGINATION: New deal with Wiggity Bang Games - ToyNews

IMAGINATION: New deal with Wiggity Bang Games

Imagination has signed a licensing agreement for two games from Wiggity Bang.
Author:
Publish date:
5_Pocoyo.jpg

The deal gives Imagination exclusive global rights to manufacture and sell both Quelf and FlapDoodle games, including all rights to brand licensing and digital extensions.

Imagination has said it is confident that the deal could help extend the Quelf and Flapdoodle brands, especially in international markets.

“We are excited about this agreement as it allows us to let our best products ‘graduate’ to the next level,” said Matthew Rivaldi, Wiggity Bang Games CEO and Quelf co-creator.

“Imagination has the ability and resources to continue and enhance the success of Quelf and FlapDoodle and make the games accessible to more people throughout the world.”

Shane Yeend, Imagination’s CEO said: “A growing trend in the game market is a back-to-basics consumer demand for family party games. It is consistent with Imagination’s ongoing strategy to bring to market the most innovative game brands in the world.”

Related

5_Imagination_71pg35.jpg

Imagination Games

Imagination Games has been carving a niche in the games sector with a range of cleverly-licensed DVD titles and a line of board game products. Ronnie Dungan speaks to MD Steve Reece about the firm?s continued progress?

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.