Imagination launches Top Gear TV ads - ToyNews

Imagination launches Top Gear TV ads

The firm has introduced its licensed board game to the TV.
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After bucking the market and continuing to grow in 2009, Imagination Games has launched its TV campaign for Top Gear board game.

Given the show's mass appeal of around seven million viewers and the high repeat viewing figures, Top Gear continues to go from strength to strength.

The campaign takes advantage of placement directly after the show on satellite channels and is highly targeted and directed at the growing audience demographic of Top Gear.

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