Imagination inks deal with BBC Worldwide

Interactive games and media company links with BBC Worldwide for rights to Top Gear game.
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The new game is an authentic extension of the key motoring media brand. While the TV show continues to grow, the Top Gear board game hit shelves last week.

Imagination sales and marketing director, David Snow said: “We’re thrilled to join forces with BBC Worldwide on Top Gear. Its just like Top Gear on the telly, except its in a box. We’re expecting a big success this Christmas and beyond. ”

Julie Kekwick, senior category manager for BBC Worldwide said: “We’re delighted to work with the world leaders in TV based games on our leading property.

“We’re very happy that the game is an authentic representation of the Top Gear brand, and we have invested considerable time and energy into ensuring this is the case. We’re looking forward to a successful partnership with Imagination.”

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