IGT takes on JCB battery range

Inspired Gifts and Toys (IGT UK) will distribute the line to the toy market.
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The agreement, which will result in IGT launching a range of JCB branded consumer batteries, including re-chargeable batteries from September.

Lee Crocker, managing director, IGT UK said: “The recognition of the JCB brand is enormous. This factor, along with the brands association with reliability and durability, means that the range will help toy retailers generate extra sales, especially as the range will be competitively priced against existing brands.”

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