Hy-pro has taken its Zinc brand into TV sponsorship for the first time.
Following several years of success with its skates and scooters, Hy-Pro has recently extended the range of wheeled technology products for children and youth markets under the Zinc brand.
As such, the company has decided the time is right to associate the brand with quality television entertainment for children aged six to 16.
Working closely with its advertising agency, Murphy Varley, the firm has organised a sponsorship package with the CITV activity strand, Get Stuck in . The strand was seen as the ideal vehicle for engaging with kids and their parents.
“This is a great opportunity for us to showcase our powerful and fun product range, to kids who want to keep active,” said Hy-pro director Simon Pickavance.
The sponsorship credits present the latest Zinc range with CGI graphics. The eight sponsor bumper variations, themed on the discovery of new skills and pursuits, tying in with the Get Stuck In programmes, introduce the depth and versatility of the Zinc product range.
The sponsorship package runs from April 2nd until September, with the series of eight bumpers punctuating the two-hour strand.
Steve Rose at Murphy Varley, commented: “Get Stuck In on CITV provides an impressive platform which will place the Zinc collection front of mind every weekend and for additional days at holiday times across the five-months.”