Hy-Pro is to back its pre-school brand Rollers with a major TV drive in the run up to Christmas.
The campaign will begin on September 15th for two weeks, with a second burst hitting TV screens on November 24th for four weeks.
Ride ons within the Rollers range are designed to be a toddler's first wheeled toy and help to develop balance and coordination. The Rollers R1 transforms from a trike to a tri-scooter, while the R2 converts from a balance bike to an inline scooter.
Both the R1 and R2 will be featured in the 20-second TV ad, which will have a reach of over two million impacts throughout the six weeks. It will target housewives with children on ITV's Daybreak and Channel 5's Milkshake.
"Working on the Rollers TV ad has been fun," said Ying Pickavance, senior category and brand manager at Hy-Pro. "Our aim is to build brand awareness with our consumers, hopefully resulting in strong Q4 sales. We're all extremely excited to see the results."