Hy-Pro kicks off TV drive for Rollers

Pre-school brand will be supported with 'fun and engaging' TV campaign.
Publish date:
Social count:

Hy-Pro is to back its pre-school brand Rollers with a major TV drive in the run up to Christmas.

The campaign will begin on September 15th for two weeks, with a second burst hitting TV screens on November 24th for four weeks.

Ride ons within the Rollers range are designed to be a toddler's first wheeled toy and help to develop balance and coordination. The Rollers R1 transforms from a trike to a tri-scooter, while the R2 converts from a balance bike to an inline scooter.

Both the R1 and R2 will be featured in the 20-second TV ad, which will have a reach of over two million impacts throughout the six weeks. It will target housewives with children on ITV's Daybreak and Channel 5's Milkshake.

"Working on the Rollers TV ad has been fun," said Ying Pickavance, senior category and brand manager at Hy-Pro. "Our aim is to build brand awareness with our consumers, hopefully resulting in strong Q4 sales. We're all extremely excited to see the results."


Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.