Hy-Pro inks Fifa World Cup deal - ToyNews

Hy-Pro inks Fifa World Cup deal

Firm teams up with FIFA to manufacture branded products for World Cup South Africa 2010.
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The deal will see Hy-Pro produce a large range of footballs, play balls, stress balls, water bottles, football accessories, goals and training aids and will include worldwide distribution for the products.

Atul Shah, Hy-Pro managing director commented: “This is an amazing opportunity for a UK company to be so involved with the largest of all global sports events.

“The World Cup unites the entire world in the beautiful game, and we get to be a part of that. Of course we have had years of experience in these events through England and the FA; but this is different.”

More recently, Hy-Pro has expanded into continental Europe, partnering with Barcelona and Juventus in their soccer school programme and obtaining a UEFA licence for the manufacture of Champions League merchandise.

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