Hype for new Mr Men builds

Phase one of new website helps build interest in forthcoming TV show.
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Chorion has launched a new website to support The Mr Men Show, its forthcoming animated sketch show for kids.

The site - which can be found at www.mrmen.com - has been relaunched to provide an exclusive window on the show for kids to meet and interact with the characters before the series goes on-air in 2008 on Five in the UK and on Cartoon Network in the US.

The 25-strong cast of the new show will be revealed over time - with Mr Bump, Little Miss Sunshine, Mr Tickle, Mr Bounce, Mr Happy and Mr Grumpy now online.

Each character has their own page including a game and content to download and print. It will also soon incorporate an animated clip of the character in action.

The new site was produced by Digital Outlook.

"With a brand as widely known and well-loved as the Mr Men it is essential the website for the new TV series provides a place where children can be entertained time and again," said John Collins, Chorion's senior marketing manager for Europe. "The Mr Men Show website is unashamed fun and enjoyment."

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