HTI to launch new Bing bubble toys and musical instruments for 2017

The firm will develop a new line of bubble toys and musical instruments based on the hit pre-school series.
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HTI has extended its partnership with Acamar Films to develop a new line of bubble toys and musical instruments based on the hit series, Bing.

The new collection has been scheduled for a spring/summer 2017 launch across the UK and Ireland, including a new Bing Bubble Exhaust, which will connect to the rear of a child’s bike to create bubbles as they cycle.

The range will also feature a rotating Bubble Ball alongside a line of musical instruments inspired by the hit pre-school character Bing and friends, designed to help kids explore their own musicality.

HTI has already seen much success with the Bing brand having launched a range of wheeled toys in spring/summer this year.

“As one of CBeebies’ highest rating shows since launch, and with over 300,000 DVDs sold since March 2015, Bing has proved itself a real hit with pre-schoolers,” said Alison Downie, HTI global licensing and brand director.

“We are thrilled to be extending our range of Bing toys and our relationship with such a creative and exciting licensor as Acamar Films and TLC.

“With exciting brand support plans, coupled with HTI’s expertise in these product categories and positive retailer reactions, we are looking forward to a successful and long term sales performance.”


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Bing to the Future

It was Fisher-Price's biggest licensed toy launch to date, features within the top ten most watched series on CBeebies and already airs in 27 countries around the globe. Yet, Acamar Films says Bing is only just getting started. Robert Hutchins talks to Laura Clarke, senior licensing manager and Lee Harris, head of brand marketing, about the future of this pre-school hit.

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