HTI to distribute Innovation First's Hexbug, Aquabots and new Battling Spiders

The firm will deliver Innovation First's products to independent retailers and key accounts across UK and Ireland
Publish date:
Social count:

UK toy designer and manufacturer, HTI has signed with Innovation First to distribute there firm's portfolio of Hexbug, Nano, Aqaubot and new products for 2014, including the Battling Spiders.

The deal grants HTI the right to deliver the products to independent toy retailers and certain key accounts across the UK and Ireland.

Daniel Richardson, UK sales director of Innovation First, said: "We are delighted to have sealed this distribution deal with HTI.

"We wanted to increase our customer base but at the same time maintain our high levels of customer service. HTI is the ideal partner to deliver this, with a fantastic showroom facility, extensive customer base and great sales marketing team to give our products full support."

HTI managing director, Mark Walls, added: "We are absolutely delighted to be working with such a forward thinking company.

"Innovation First delivers solid, profitable brands and has a track record for combining new technology, originality and longevity of their product ranges.

"Adding Innovation First to our portfolio enhances our distribution offer and further establishes HTI's position as a leading UK distributor to the biggest toy brands."

The Innovation First products will be available to view at Innovation First's stand at London Toy Fair.


Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.