HTI spends big on online presence - ToyNews

HTI spends big on online presence

After re-branding earlier this year, HTI is launching a new website for its trade customers.
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The firm has completed a major investment in its new website, which it says signals its continued investment in the brand and ambition for growth.

The launch, which follows a rebranding exercise for the group, has been designed to demonstrate the depth and breadth of HTI’s expanding product range and increasing global footprint.

The site, which appeals to its international customer base of retailers, distributors and mail order companies, provides quick and easy access to information on its product category ranges and brands.

John Hutt, CEO of HTI, said: “Our ambition as a group is to bring great value and innovative toy products to the global retail industry.

“Our investment in the brand and our website is designed to provide a global platform to showcase our products and expertise, demonstrating our commitment to this fast-growing market and our ambition for further growth.”

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