HTI sales soar in full-year results

Resilience of British retail and new overseas markets drive sales up 17.5 per cent.
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The firm grew sales to £66.2m in the year ended March 31st, compared to sales of £58.9m in 2009.

In the UK market, strong sales from grocery multiples and value retailers fuelled its growth, showing the effect of the recession on buying habits. The firm also noted an increase in sales in the UK's independent retailers.

Following HTI's expansion into several overseas regions, it said that over 20 per cent of revenues were now being generated from customers in Europe, the Middle East, Asia, Australasia and the Americas.

As well as developing licensed toys for a range of key brands, around 15 per cent of its sales are private label products for major multiple retailers. The firm also operates a portfolio of in-house brands, including the Teamsterz range.

John Hutt, managing director of HTI, said: “Our commitment to providing a wide range of footfall-driving products at the right price has made HTI a key partner for most leading UK retailers, and we’re successfully introducing that same approach to other overseas regions.

“This is a fast-moving and competitive market, but significant investment in research and development, global manufacturing, international sales infrastructure and some of the industry’s leading licences - plus our own brands - means we can bring innovative product to the market quickly and at highly competitive prices.

“This, combined with our skills as a category expert in several of the toy sector’s fast-growing areas, put us in a position of real strength for the future.”

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