HTI sales soar in full-year results

Resilience of British retail and new overseas markets drive sales up 17.5 per cent.
Publish date:
Social count:
21_HTI logo.jpg

The firm grew sales to £66.2m in the year ended March 31st, compared to sales of £58.9m in 2009.

In the UK market, strong sales from grocery multiples and value retailers fuelled its growth, showing the effect of the recession on buying habits. The firm also noted an increase in sales in the UK's independent retailers.

Following HTI's expansion into several overseas regions, it said that over 20 per cent of revenues were now being generated from customers in Europe, the Middle East, Asia, Australasia and the Americas.

As well as developing licensed toys for a range of key brands, around 15 per cent of its sales are private label products for major multiple retailers. The firm also operates a portfolio of in-house brands, including the Teamsterz range.

John Hutt, managing director of HTI, said: “Our commitment to providing a wide range of footfall-driving products at the right price has made HTI a key partner for most leading UK retailers, and we’re successfully introducing that same approach to other overseas regions.

“This is a fast-moving and competitive market, but significant investment in research and development, global manufacturing, international sales infrastructure and some of the industry’s leading licences - plus our own brands - means we can bring innovative product to the market quickly and at highly competitive prices.

“This, combined with our skills as a category expert in several of the toy sector’s fast-growing areas, put us in a position of real strength for the future.”


Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.