HTI is reporting "incredible demand" for its Barbie & Me Colour Change Glam Bag.
The Bag launched back in July, and HTI has had to double its rate of production to keep up with demand.
“We are absolutely delighted with the reaction that the bag has had so far at retail and the incredible demand for this innovative line," said Andrea Lenehan, HTI’s Barbie brand manager.
"Our production rates are now double the initial forecast and we have more stock on the water to satisfy incremental domestic orders."
The Barbie Colour Change Glam Bag magically changes colour to match any outfit. Consumers can hold it against any coloured item of clothing and press the button to match the bag to over 100 different shades.
The TV advertising campaign for the product launched on July 28th for an initial 3 week blast. The campaign returns to screens again from early September and will run through to mid November across UK and ROI full network TV channels.
“We knew back at Toy Fair this year that the Barbie Colour Change Glam Bag was an awesome line that girls were going to love but sales have by far exceeded our expectations," added Lenehan.
"Retailers have been overwhelmed with enquiries about the bag which has translated into additional orders. Stock allocations are now going fast – it’s going to be a very colourful Christmas."