Hoo Ha Enterprises was established design and make, fun and engaging numeracy card games.
The company describes its products as a "godsend for both parents and their children" as they take the stress out of learning.
There are three box sets in the range, each box set consists of three times tables games.
Hoo Ha is available in toyshops, bookshops and department stores throughout the UK and is set to appear in Hamleys this autumn. Hoo Ha has also won a Top Toys Silver Award in 2011.
Hoo Ha's makers described the product thus: "Just imagine, no more nagging and no more learning by rote! Well imagine no longer. You’ll love playing this brilliantly simple, genuinely educational, matching pairs game."
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