The 38th Hong Kong Toys & Games Fair has started.
Organised by the Hong Kong Trade Development Council (HKTDC) the event is taking place at the Hong Kong Convention and Exhibition Centre from January 9th to 12th.
Also opening today is the Hong Kong Baby Products Fair, the Hong Kong International Stationery Fair and the Hong Kong International Licensing show, which runs until January 11th.
The HKTDC says that the four shows will attract over 130 buying missions and over 8,800 international buyers.
At toy the show, companies from China, India, South Korea, Spain, Taiwan and Thailand will show off their products in dedicated pavilions. This year sees the introduction of the Animal Kingdom display area, while the Eco Toys zone returns along with and Brand Name Gallery, which has grown its number of exhibitors by 30 per cent to 80. The Speilwarenmesse World of Toys Pavilion is also at the event.
The Hong Kong Toys Conference will discuss the latest EU and US toy safety directives while holding seminars on toy sourcing, market trends, environmental toy design and more. See the full event schedule here.
Now in its third year, the Baby Products Fair has seen its exhibitor number grow by six per cent and welcomes newcomers from Colombia, Poland and South Africa. The baby show also presents the Hong Kong Toys and Baby Products Awards, which honours the best products from within the baby category.
The Licensing event celebrates its 10th birthday by welcoming more than 170 exhibitors from 16 countries, with more than 500 brands on show. Its conference features speakers from Disney, Sanrio and Sony Pictures Entertainment.