Hong Kong Toy Fair has opened its doors once again, welcoming more than 2,940 global exhibitors showcasing a broad selection of products from traditional toys to high-tech gadgets.
The Hong Kong Trade Development Council (HKTDC) has organised more than 120 buying missions from 65 countries and regions, inviting some 9,000 buyers from about 6,200 companies to visit and source at the three fairs.
HKTDC acting executive director Benjamin Chau, highlighted the diversity of product platforms available at the show, saying, "Apart from organising overseas buying missions, the HKTDC has also enhanced the sourcing function of its trade fair websites, launching a new year-round 'Exhibitions Online' platform at the Toys & Games and Baby Products fairs."
"The platform not only features fair updates and the latest industry sourcing information," continued Chau, "it also allows suppliers to connect with worldwide buyers anytime, while buyers can source industry-specific products from dedicated fair websites."
The 44th edition of the Hong Kong Toys & Games Fair features 2,100 exhibitors from 45 countries and regions, with new exhibitors from Estonia, Russia, South Africa, the United Arab Emirates and Vietnam, making it the largest event of its kind in Asia, and the second-largest in the world.
Six group pavilions, including the Chinese mainland, Korea, Spain, Taiwan and the UK, are showcasing the latest toys and games from around the world. The "World of Toys" pavilion, featuring mainly European exhibitors, returns for the 10th consecutive year.
A slew of events facilitating information exchange between industry players will take place across the show, alongside several product demo and launch sessions.