Hong Kong Expo kicks off show season

2,000 exhibitors from 38 countries expected at 2011 event; Toy buyers from Europe, US and Australia all planning to attend.
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The UK trade will once again flock to the Hong Kong Toys and Games Fair – the traditional curtain raiser on the trade show season.

The show runs from January 10th-13th 2011, with the International Licensing show running alongside from January 10th-12th.

A total of 1,915 exhibitors from 38 countries and regions, including group pavilions from the Chinese mainland, India, Korea, Pakistan, Spain, Taiwan and Thailand, featured at the 2010 event.

The show was visited by more than 33,000 trade buyers from 125 countries and regions. This represented a total increase of 15 per cent over the previous year, with buyer attendance from outside Hong Kong up 36 per cent.

In 2010, the fair introduced the Brand Name Gallery, which hosts design-driven products and brands with high consumer recognition. It will return in 2011, joining a number of product-specific zones.

Among the established favourites next year will be Educational Toys & Games, Hobby Goods, Outdoor & Sporting Items, Paper Products and Toy Packaging, Party Items and Video Games.

2011 will also see the return of the Testing, Inspection and Certification zone, with expert exhibitors featuring in these areas.

There will also be seminars and workshops covering these issues, as well as industry trends and marketing tips. Exhibitors give a close look at their products in the Product Demo and Launch Pad, while buyers and exhibitors also mingle at social and networking events.

Running alongside the Hong Kong Toys & Games Fair is the Hong Kong International Licensing Show which last year featured 143 exhibitors, more than 300 brands and properties and attracted 13,366 buyers.

Product categories include art and design, celebrities, characters, corporate brands, sport, fashion and lifestyle and digital entertainment.

Also running alongside the show is a full licensing conference programme, as well as the Asian Licensing Awards.


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