The babies and kids retailer boasts 1000 products on its site, covering categories such as nursery, RC, traditional and “DIY”.
Tom Jackson, one of the firm’s executives, said: “As you can see our online store is mainly targeted at parents who want to buy toys for their babies and kids.
"For babies, we can provide their parents with baby stools, baby dolls, lovely animal toys and animated music dolls. For kids we offer radio controlled mini cars, submarines and helicopters, educational DIY puzzles and models, chess and sudoku, and robot toys.”
Jackson also said all products listed on the website comply with safety standards and don’t contain any harmful substances.