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Hobbycraft unveils new look - ToyNews

Hobbycraft unveils new look

The retailer has opened the first of its new look stores in Orpington, Kent.
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The new outlet is the 52nd Hobbycraft store and has been redesigned to be more colourful and spacious to be more family friendly, reports Retail Gazette.

The new shop has been created to be easier to navigate with colour coded sections and lower fixtures. The concept is now set to be executed in new and existing stores in the coming months.

Catriona Marshall, CEO of Hobbycraft, commented: “We are delighted to the reveal Hobbycraft’s exciting new store concept which has a more vibrant, feminine and softer look.

“Our aim is to create a welcoming, modern and family friendly environment and make craft more appealing to a younger audience; in particular 25-35-year-old women with children.”

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