HobbyCraft launches in-house magazine - ToyNews

HobbyCraft launches in-house magazine

The new craft glossy title will be available in store and at the online shop www.hobbycraft.co.uk.
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The quarterly magazine is priced at £1.49, launches in October and is being produced by new creative agency Blue Door Media, a wholly owned subsidiary of Seven Publishing.

The launch issue offers over 200 modern makes from simple to expert, including beading, papercraft, candle making, framing, knitting and sewing. 

In addition, a range of experts will offer advice on everything from creating a Halloween party to Christmas decorations. The magazine also includes £35 worth of money-off vouchers for every reader and exclusive free templates.

The launch will be backed by an in-store marketing campaign and will be on sale as HobbyCraft's new national TV advertising campaign breaks later this month (October).

Lisa Looker, head of marketing at HobbyCraft said: "This is an exciting time for HobbyCraft. We are thrilled to be launching our own magazine and we hope the featured projects will inspire more people to have a go and re-discover some of life's simpler pleasures."

Carey Sedgwick, editorial director at Blue Door Media said: "We are so pleased to have been given this exciting opportunity to work with HobbyCraft to create a new and inspiring magazine that moves crafting into the modern lifestyle arena."

The magazine is launching as part of HobbyCraft’s growth strategy, which has also seen the firm open four new stores this year, with another three planned to open before Christmas.

The retailer has reported consistent growth in total sales and like-for-like sales increased by 10.3 per cent over the 24 weeks to the beginning of August.



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