HIVE ENTERTAINMENT: TV campaign revealed

Following yesterday?s announcement of its new licences, Hive Entertainment has revealed a High School Musical TV campaign.
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The licence is expected to be the best-selling Gacha collections to date. As such, TYE will be supporting their release with a heavyweight TV campaign that will run for six weeks from the beginning of September across satellite and terrestrial channels.

As well as premium spots on CiTV, the advert will appear across all Nickelodeon channels with an expected reach of almost eight million.

Hive sales director Steve Nicholas said: “This will be the first time that Gacha has had such a heavyweight marketing campaign behind it. With the third High School Musical movie due out in the cinema this October, we are already seeing an increase in demand for HSM product.

“Whereas before we have relied on impulse purchase, we readily expect consumers to be hunting these great new products down this time around. At £1.99 and £2.49 per capsule respectively, the volume potential is incredible.”

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The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.