The licence is expected to be the best-selling Gacha collections to date. As such, TYE will be supporting their release with a heavyweight TV campaign that will run for six weeks from the beginning of September across satellite and terrestrial channels.
As well as premium spots on CiTV, the advert will appear across all Nickelodeon channels with an expected reach of almost eight million.
Hive sales director Steve Nicholas said: “This will be the first time that Gacha has had such a heavyweight marketing campaign behind it. With the third High School Musical movie due out in the cinema this October, we are already seeing an increase in demand for HSM product.
“Whereas before we have relied on impulse purchase, we readily expect consumers to be hunting these great new products down this time around. At £1.99 and £2.49 per capsule respectively, the volume potential is incredible.”