HIT to open Thomas park

HIT Entertainment is boosting its Thomas and Friends franchise further, with plans to open Europe's first ThomasLand in the UK, in the spring of 2008.
Author:
Publish date:
Social count:
0
5_Pocoyo.jpg

ThomasLand will be set within 6,000 square metres of parkland at Drayton Manor Theme Park in the Midlands. It will feature new themed rides such as Cranky Crane Tower Ride, the Troublesome Trucks Rollercoaster and Harold the Heli-Ride. ThomasLand at Drayton Manor will also showcase a brand new Thomas train that takes children on a five minute journey through Sodor, which will include special appearances from the Fat Controller.

The world's first ThomasLand in Japan opened in 1998 and attracts over a 1.7 million visitors per year.

The new park will be supported by a strong retail, marketing and publicity campaign. The attraction will open with a retail presence offering a range of Thomas and Friends licensed merchandise and will offer marketing and retail cross-promotional opportunities for licensees.

Bruce Steinberg CEO of HIT Entertainment, commented: "We are thrilled to be working with Drayton Manor, an outstanding and well respected theme park, in bringing this unique visitor attraction to life. The Thomas and Friends brand continues to grow from strength to strength, with a presence in over 150 countries worldwide and sales of more than 200 million books globally and the has been the number one pre-school toy brand in the UK for the past eight consecutive years.

“ThomasLand is a natural extension of the Thomas and Friends brand and we look forward to working with Drayton Manor to deliver an exciting attraction for young Thomas fans and their families to enjoy.”

Related

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.