The firm will serve as the rights manager across broadcast, licensing and merchandising, publishing, home entertainment and strategic partnerships in North America and Japan for both properties.
“Keith Chapman’s vision in creating global preschool brands is unparalleled and we see a tremendous opportunity for Chapman Entertainment’s newest properties – Fifi and the Flowertots and Roary The Racing Car -- to flourish in new markets,” said Bruce Steinberg, CEO of HIT.
“With their stunning animation styles, rich characters and engaging stories, Fifi and Roary are the perfect additions to HIT’s portfolio of top-quality preschool brands, and this partnership serves to reinforce HIT’s position as one of the premier preschool entertainment companies in the world.”
Keith Chapman, creative director of Chapman Entertainment says: “I have a long history of working with HIT Entertainment, starting with Bob the Builder 10 years ago. I am delighted that Chapman Entertainment has forged a new and exciting relationship with HIT and am confident that their skill and expertise will help turn Fifi and Roary into huge successes in the US, Canada and Japan.”