Hit scoops Aardman US deal - ToyNews

Hit scoops Aardman US deal

Firm to manage Wallace and Gromit and Shaun Sheep brands in US.
Author:
Publish date:
5_Pocoyo.jpg

Aardman Animations has appointed Hit Entertainment to manage its licensing and home entertainment rights in the US and Canada.

The deal means that Hit will be looking after Wallace & Gromit, Shaun the Sheep and Aardman Classics with immediate effect.

Stephen Moore, COO at Aardman Animations, said: "We are delighted at the prospect of partnering with Hit in the US and Canada on these, our two most precious properties - their talent in managing top international brands will give Shaun and Wallace & Gromit a great springboard for tremendous success."

Peter Byrne, executive vice president of consumer products worldwide at Hit, added: "Hit continues to explore new and exciting children's properties, adding to our portfolio of world-renowned brands. We are delighted to be working with Aardman, whose reputation is second to none in creating and developing some of the most unique and endearing properties in the business."

Related

5_Pocoyo.jpg

Flair scoops Aardman deal

Flair has signed a licensing deal with Aardman Animations to produce a range of creative play sets based on the firm's well-known character line-up.

5_Pocoyo.jpg

Bear scoops sheep line

Golden Bear has acquired the master gift and toy  licence for Shaun The Sheep, Aardman's forthcoming new television series.

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.