Hit scoops Aardman US deal

Firm to manage Wallace and Gromit and Shaun Sheep brands in US.
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Aardman Animations has appointed Hit Entertainment to manage its licensing and home entertainment rights in the US and Canada.

The deal means that Hit will be looking after Wallace & Gromit, Shaun the Sheep and Aardman Classics with immediate effect.

Stephen Moore, COO at Aardman Animations, said: "We are delighted at the prospect of partnering with Hit in the US and Canada on these, our two most precious properties - their talent in managing top international brands will give Shaun and Wallace & Gromit a great springboard for tremendous success."

Peter Byrne, executive vice president of consumer products worldwide at Hit, added: "Hit continues to explore new and exciting children's properties, adding to our portfolio of world-renowned brands. We are delighted to be working with Aardman, whose reputation is second to none in creating and developing some of the most unique and endearing properties in the business."

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