Hit pushes into South East Asia

Licensor's expansion continues apace with Asia partner agreement.
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Hit Entertainment is further spreading the reach of its pre-school properties - appointing FCI Brands to represent its portfolio in South East Asia.

Based in Singapore, FCI Brands is one of the leading character licensing groups in Asia. It currently represents Turner Entertainment, PAWS and MGA Entertainment and will add Hit brands Thomas & Friends, Bob the Builder, Barney & Friends and Pingu to its roster.

It will manage the licensees across Thailand, Singapore, Malaysia, Indonesia, Philippines, Brunei and Vietnam.

Hit established its Hong Kong office in September last year to better service its growing base of licensees, agents and broadcasting partners. It recognises that South East Asia is a key growth area for the business.

"We are delighted to be working with FCI Brands," said Antonio Huab, VP Asia for Hit. "Their proven strength in strategic licensing, brand building, marketing and retail programs will definitely push our brands further. South East Asia is a key area of growth for Hit and FCI Brands perfectly complements our goals."

Meanwhile, Bob the Builder is due to premiere in Brazil on the terrestrial broadcaster SBT. It will begin broadcasting the complete first season this month to millions of homes throughout the region.

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