Hit moves to boost international business

Busy Hit Entertainment is pressing on with its strategy of maximising growth opportunities in overseas regions, making bold moves in the Benelux and Asia Pacific territories.
Author:
Publish date:
5_Pocoyo.jpg

Following a review of the Benelux business, Hit will move its management of consumer products away from agency representation, bringing it in-house. This will be led by the firm's VP of business development, Jon Owen, and a dedicated EMEA team out of the London office.

Owen and his team will represent Hit's full portfolio of brands for Benelux including Bob the Builder, Pingu, Thomas & Friends, Fireman Sam and Angelina Ballerina from January 1st 2007.

Benelux - Belgium, the Netherlands and Luxembourg - is experiencing significant growth in pre-school licensed products and entertainment. Over the past five years, Bob the Builder has sold over 1.5 million videos, Thomas & Friends over 100,000 DVDs/video and Pingu over 20,000. In addition, over three million Bob the Builder, Thomas and Pingu books and magazines have been sold in the region to date.

"The Benelux region is an important and vital area of growth for Hit's European consumer products business," said Owen. "Telescreen has created a solid foundation from which to expand and grow our consumer products programme. In 2007, our focus will remain on growing our business with new and existing licensing partners across Hit's portfolio of properties.

"In addition, new programming for Bob, Thomas and Pingu will be delivered to broadcasters in 2007/08, which will continue to drive the consumer product business as we introduce new characters and new destinations."

Meanwhile, Antonio Huab has been appointed as vice president, Asia and will be responsible for driving the Asia Pacific consumer products and TV distribution business out of Hit's recently opened office in Hong Kong.

Huab has over 15 years experience in the entertainment industry, most recently being the licensing agent for Warner Bros and Cartoon Network's consumer products business, holding the role of deputy general manager for Hong Kong, Macau and Greater China.

"From our new base in Hong Kong, we will continue to focus on growing and building world class pre-school brands in the region," offered Peter Byrne, EVP International at Hit.

Related

5_Pocoyo.jpg

HIT reshuffles UK/Euro team

HIT Entertainment’s new chief of Worldwide Consumer Products, Peter Byrne, has reshuffled the firm's UK/European Consumer Products business.

5_Pocoyo.jpg

Philips makes Marvel move

Marvel International is looking to make a bigger impact in the licensing sector, appointing former 4Kids Entertainment MD Simon Philips as its new president.

5_Pocoyo.jpg

HIT cracks Asia

HIT Entertainment is making solid in-roads into the growing Asian market, revealing today that a number of its licences will be appearing on both pay-TV and free-to-air broadcasters in the territory.

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.