Hit moves into Turkey - ToyNews

Hit moves into Turkey

New licensing agent hired to push pre-school properties in the territory.
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Hit Entertainment has appointed Sinerji - one of Turkey's leading licensing agencies - to represent its pre-school properties Thomas & Friends, Bob the Builder and Barney & Friends across the territory.

Both Thomas & Friends and Barney & Friends are broadcast on Show TV, Turkey's terrestrial broadcaster which reaches over 18 million households.

Joanna Fairclough, business development director EMEA at Hit, commented: "Sinerji has a strong track record in growing and devloping licensed children's brands in Turkey. Sinerji fully complements our broadcast presence and offers licensees significant opportunity to grow these much-loved brands."

A spokesperson for Sinerji added: "We are excited to represent the leading pre-school licensor and to jointly develop this area of licensing in Turkey."

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