Hit moves into Turkey

New licensing agent hired to push pre-school properties in the territory.

Author:: ToyNews Online
Publish date:: Jul 6, 2007

Hit Entertainment has appointed Sinerji - one of Turkey's leading licensing agencies - to represent its pre-school properties Thomas & Friends, Bob the Builder and Barney & Friends across the territory.

Both Thomas & Friends and Barney & Friends are broadcast on Show TV, Turkey's terrestrial broadcaster which reaches over 18 million households.

Joanna Fairclough, business development director EMEA at Hit, commented: "Sinerji has a strong track record in growing and devloping licensed children's brands in Turkey. Sinerji fully complements our broadcast presence and offers licensees significant opportunity to grow these much-loved brands."

A spokesperson for Sinerji added: "We are excited to represent the leading pre-school licensor and to jointly develop this area of licensing in Turkey."

Marketing

Busy Hit Entertainment is pressing on with its strategy of maximising growth opportunities in overseas regions, making bold moves in the Benelux and Asia Pacific territories.

Marketing

Mattel’s UK boss is leaving for a new role in charge of Asian territories.

Marketing

Licensor's expansion continues apace with Asia partner agreement.

Marketing

Hit Entertainment has taken the wraps off a new umbrella brand for its properties at Toy Fair, entitled Hit Favourites.

Marketing

HIT Entertainment is making solid in-roads into the growing Asian market, revealing today that a number of its licences will be appearing on both pay-TV and free-to-air broadcasters in the territory.

Marketing

HIT Entertainment has signed the US and international distribution rights for Chapman's two pre-school hits Roary the Racing Car and Fifi and Flowertots.