Hit moves into Turkey

New licensing agent hired to push pre-school properties in the territory.
Author:
Publish date:
Social count:
0
5_Pocoyo.jpg

Hit Entertainment has appointed Sinerji - one of Turkey's leading licensing agencies - to represent its pre-school properties Thomas & Friends, Bob the Builder and Barney & Friends across the territory.

Both Thomas & Friends and Barney & Friends are broadcast on Show TV, Turkey's terrestrial broadcaster which reaches over 18 million households.

Joanna Fairclough, business development director EMEA at Hit, commented: "Sinerji has a strong track record in growing and devloping licensed children's brands in Turkey. Sinerji fully complements our broadcast presence and offers licensees significant opportunity to grow these much-loved brands."

A spokesperson for Sinerji added: "We are excited to represent the leading pre-school licensor and to jointly develop this area of licensing in Turkey."

Related

5_Pocoyo.jpg

HIT cracks Asia

HIT Entertainment is making solid in-roads into the growing Asian market, revealing today that a number of its licences will be appearing on both pay-TV and free-to-air broadcasters in the territory.

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.