Hit Entertainment has appointed Sinerji - one of Turkey's leading licensing agencies - to represent its pre-school properties Thomas & Friends, Bob the Builder and Barney & Friends across the territory.
Both Thomas & Friends and Barney & Friends are broadcast on Show TV, Turkey's terrestrial broadcaster which reaches over 18 million households.
Joanna Fairclough, business development director EMEA at Hit, commented: "Sinerji has a strong track record in growing and devloping licensed children's brands in Turkey. Sinerji fully complements our broadcast presence and offers licensees significant opportunity to grow these much-loved brands."
A spokesperson for Sinerji added: "We are excited to represent the leading pre-school licensor and to jointly develop this area of licensing in Turkey."