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HIT cracks Asia - ToyNews

HIT cracks Asia

HIT Entertainment is making solid in-roads into the growing Asian market, revealing today that a number of its licences will be appearing on both pay-TV and free-to-air broadcasters in the territory.
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The first of the deals will see Thomas and Friends available on terrestrial TV for the first time across Indonesia via Indosiar. The channel has licensed series eight, nine and ten, plus Calling All Engines from January 2006.

The largest of the deals, though, is with pay-TV broadcaster Astro, whose new kids channels are being set-up using the expertise of India?s Humgama TV and includes many of Hit?s brands: Bob the Builder, Thomas and Friends, Pingu, Fireman Sam, Mopatop Shop and Kipper. The roll out will begin from December 1st and covers the Malaysia, Indonesia and Brunei regions.

Also from next month, TVB?s English language channel Pearl has licensed Angelina Ballerina specials, and from March 2006, the latest episodes of Pingu for Hong Kong.

ETTV, the Taiwanese pay-TV broadcaster, has licensed five series of Thomas and Friends, two series of Rubbadubbers, plus has taken new and renewed existing licences on Bob the Builder and Pingu programming for the Taiwan region.

Finally, MediaCorp TV12 has signed Bob the Builder for its Kids Central channel in Singapore, whole Thai pay-TV broadcaster UBC has licensed Thomas & Friends, Bob the Builder and Pingu for Thailand.

Alison Homewood, EVP of worldwide TV distribution, said: ?We are very excited that top Hit programming will now be available to the Asian region for a new audience to enjoy. These deals represent a landmark time for Hit and we are delighted to be working with these channels and broadcasters and look forward to long and fruitful relationships with them all.?

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