Hit bolsters brand team

Lori Heiss moves over from Chorion to strengthen international marketing team.
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Hit Entertainment has bolstered its international marketing team with the appointment of Lori Heiss to the role of brand director.

Heiss joins the firm from Chorion where she held various roles including head of marketing, PR and product development, and most recently as a freelance marketing consultant. Prior to this, she spent over two years with Ragdoll as the company's director of marketing and PR, working on Teletubbies, amongst other properties.

Heiss' previous experience also includes positions at The Licensing Company as director of licensing, Pokemon USA and Disney Publishing Worldwide in New York.

At Hit, she will be responsible for all international marketing of properties such as Bob the Builder, Thomas & Friends, Pingu, Fireman Sam, Angelina Ballerina, Rainbow Magic and Barney & Friends.

She will be based in London and reports to Katie Rollings, vice president of international marketing.

Further strengthening the team, Lesli Zador has been promoted to international brand manager from international associate marketing manager. Zador joined the firm in January this year and will now be looking after Bob the Builder, Fireman Sam and Pingu.

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