According to the latest edition of the BDO Stoy Hayward High Street Sales Tracker, like-for-like sales across mid-market retailers increased by 1.7 per cent in April compared to last year.
Apart from the Easter calendar shift, which boosted demand for gifting and luxury items, sales were also positively influenced by good stock availability and ongoing promotional activity, as well as helpful seasonal weather.
Rupert Eastell, head of retail at BDO Stoy Hayward, said: “A second consecutive month of positive like-for-likes is, without a doubt, very encouraging.
"It would seem that, despite the gloomy headlines, consumers are adjusting well to the harsher economic environment and retailers are being very shrewd at stimulating demand.
“Although we still expect conditions will remain very challenging in the coming months, underlying demand does seem to have picked-up.”