The new report by Hitwise ‘Can retailers have a happy Christmas during the credit crunch?’ shows the internet properties of the 100 largest online high street retailers in the UK received 19.3 per cent more visits during July 2008 than the 100 largest online only retailers.
Results also show that between July 2007 and July 2008, UK internet traffic to the online properties of high street retailers increased by 18.7 per cent compared with a drop of 10.2 per cent for online only retailers.
The top five UK online high street retailers for July 2008 were:
Robin Goad, research director for Hitwise UK said: “High street retailers overtook their online-only counterparts for the first time during December 2006, but quickly fell behind again for most of 2007.”
He continued: “However, when the high street overtook again last Christmas, the gap was even greater than before and during 2008 the online only retailers only managed to edge ahead during February.”