High Street holds steady over Christmas

Despite being the coldest December in 100 years, sales drop by only 0.5 per cent.
Publish date:
Social count:

Year-on-year sales dropped by just 0.5 per cent in December (five weeks to January 2nd 2011).

Non-fashion sales grew slightly by 0.9 per cent year-on-year, due to a last minute rush before Christmas and early promotions.

Total sales for the month were buoyed by frenetic trade during the traditional New Year rush. Takings in the week after Christmas rose 8.3 per cent compared to the same week in 2009 as shoppers rushed to beat the January VAT rise.

Even dire warnings of a mountain of orders piling up in snowbound warehouses didn’t deter consumers from shopping online. Non-store sales were up 45 per cent in December year-on-year.

BDO national head of retail and wholesale, Don Williams, said: “Snow is a convenient distraction for retailers with deeper underlying problems. While these figures are disappointing, put in context of the poor weather, a dip of less than one per cent is not nearly as bad as it could have been.

"Retailers like John Lewis reported healthy sales growth despite the weather. Despite being snowed in for two weeks, UK consumers showed they will still buy from retailers offering good products and a good service.”

The BDO High Street Sales Tracker analyses like-for-like spending at non-grocery retailers with annual sales of between £5m and £500m.


Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.