Hexbug unveils new battle brand Warriors

New high-tech battle bot is 'just the beginning' of Hexbug's holiday roll-out.
Author:
Publish date:
11_Hexbug Warriors.jpg

Innovation First's new Hexbug Warriors Battling Robots utilise the same technology found in the vibrating Hexbug Nano to propel themselves forward and ‘challenge competitors in sleek new customizable Battle Arenas and Stadiums’.

The Warriors have been launched in American retailers like Walmart and Toys R Us and are set to arrive in the UK in September.

The individul Hexbug Warriors Battling Robots are priced at $7.99 in the 'States and come in four colours, red, yellow, blue, with 12 to collect.

Once they're put in 'Match Mode' each robot's Shock Sensor activiates a damange indicator light which changes colours from green to red, and blinks more rapidly as its health decreases.

There are four different Hexbug Warriors Battle Arenas to collect and each one includes a different pair of Warriors for an RRP of $19.99. Also availble are two Battle Stadium play-sets, which are compatible with the Arenas, and cost $29.99.

Chris Troyak, president of Innovation First Labs, said:
“We’re introducing some exciting new high-tech features and competitive elements with the launch of HEXBUG Warriors Battling Robots, including customizable armor, damage indicator lights, and shock sensors, that give kids new, interactive ways to engage in open-ended play with our toys.

“This is the first major extension of the HEXBUG brand that uses our successfully patented HEXBUG Nano technology, and it is just the beginning of what we have planned to roll-out for the holiday season.”

Find out more about Warriors at www.hexbug.com/warriors

Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.

Related

5_DKL Marketing - David Allan and Kai H.jpg

Eco warriors

DKL is showing its commitment to the environment and future generations as it takes Wonderworld?s new Eco series to the market. Helen Jacobs visits the Northampton-based business to find out more?

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.