Global toy manufacturer HEXBUG is preparing to launch its award-winning VEX Robotics range at this year’s UK science fair, the Big Bang.
Fresh from winning the Educational Toy of the Year award at the International Toy Fair in New York, the new line features seven build-your-own kits and will be hitting stores later this month.
Designed to encourage STEM learning through play, the new VEX Robotics kits allow kids to build machines, exposing them to real-life engineering theories such as gearing and linkages in an accessible way.
“We are very proud of our recent award win, especially as it recognises our efforts in the educational toy arena,” said Heather Corbett, marketing manager at Innovation First and Hexbug.
“The skills shortfall in engineering in the UK and Ireland is a hot topic and with a big emphasis on STEM learning, VEX Robotics by HEXBUG helps bridge that gap for future generations.
“The new kits take robotics out of the classroom and allow children to develop important science and engineering skills during their daily play at home, without even realising it.”
HEXBUG will launch the new range during British Science Week running March 11th to 20th at the Big Bang Fair at the NEC in Birmingham and will be supported with a heavyweight TV and PR campaign.
Corbett, added: “The Big Bang Fair is the perfect platform to launch the new range because like us, its aim is to promote science and engineering in a fun way. Alongside the retail launch we will be holding our VEX Robotics National finals at the event so kids, teachers and parents can visit the show and have the complete VEX experience. We can’t wait to present it to the students at the show and see their reactions.”