Hexbug outlines indie focus with OSS partnership

The firm is shifting focus back to the UK indie with exclusive lines from its new launch, it's 'biggest to date.'
Author:
Publish date:
Social count:
0
00 hexbug.png

US tech toy firm Hexbug is shifting its focus back to the independent toy retailer in a new partnership with the UK sales group, OSS.

Under the new partnership, the company is looking to work closer with independent retailers, ahead of the launch of a new range of Hexbug toys this year.

These new lines will include products exclusively for the independent channels.

“We are excited that this new partnership will allow us to work more closely with independent retailers,” said Daniel Richardson, European sales director at Innovation First, the team behind Hexbug.

“The independent channel is a very important part of our business and working with OSS – who are specialists in this channel – will deliver a complete sales service across the UK and Ireland.”

The company plans to offer lines from its new Hexbug nano V2 neon and glow in the dark ranges exclusively to independent retailers when it launches later this year.

The team is also launching a new VEX Robotics by Hexbug range in 2016, slated to be one of its biggest product launches to date.

“We know how aggressive the market place becomes, especially in the run up to Christmas, and by launching an independent only range we feel this shows our intent to support the channel.

“It will also help us forge great partnerships ahead of some exciting product launches in 2016.”

Rob Daykin from OSS, added: “We are delighted to be working with Innovation First, we love the Hexbug range and it fits perfectly with our portfolio.

“We are looking forward to working with customers across the UK and Ireland to continue to build the brand and grow sales. Our dedicated and specialist team is extremely committed to offering a great service to new and existing customers alike.”

The new partnership will officially commence from August this year.

Related

INDIE PROFILE: Giddy Goat Toys

Amanda Alexander opened her store less than a year ago and it's already a staple of the Didsbury community. Robert Hutchins asks about what's selling well and the struggles faced by indies today.

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.