Heroic deal for Underground Toys

Firm appointed exclusive UK licensee for the BBC drama, Heroes.
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Underground Toys will manufacture and distribute action figures, collector mugs, plates and key chains in connection with the Emmy and Golden Globe nominated show, which chronicles the lives of people who discover they possess extraordinary abilities.

A total of 4.3 million viewers tuned into BBC 2 to watch episode one, with 92 per cent of viewers retained for episode two. On the Sci Fi channel the show averaged 440,000 viewers over its 23-episode run.

The deal was brokered by licensor CPLG.

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