The new range follows the style of the forthcoming Winnie the Pooh film – launching in April, it’s Pooh’s first cinema outing for six years and was made using traditional animation techniques. Already well-established in the licensed and children’s home and lifestyle sectors, the Pooh products will launch Worlds Apart into the licensed nursery field.
The range includes an interactive plush, bed-time trainer clock, a two in one nightlight, a torch and more. The hero product, Winnie the Pooh Interactive Friend, can be set to interact with children during their daily activities, helping them to establish and maintain routines.
Parents decide the timings for breakfast, dinner, bedtime, games and more; bringing the toy and child together for key moments throughout the day whilst reinforcing the daily routine. The Winnie the Pooh Interactive Friend is in line with Worlds Apart’s aim to create toys which are fun for children while also being practical.
Equipped with a honey pot and spoon for meal times, Pooh alerts children when it’s time to eat, saying – ‘I’ve got a rumbly in my tumbly’, and he asks kids to get dressed in the morning and helps get them ready for bed at just the right time by saying ‘time for bed’. Pooh has over 50 spoken phrases, and with an interactive hide and seek game the toy promotes physical activity and coordination for the child and offers longstanding play value.
Worlds Apart will support the Winnie the Pooh Interactive Friend and further Winnie the Pooh products with full PR and marketing activity.