HERO PRODUCT: Winnie the Pooh Interactive Friend

This summer, Worlds Apart is entering the licensed nursery sector with a new Winnie the Pooh collection...
Author:
Publish date:
Social count:
0
3393_mypictr_300x300.jpg

The new range follows the style of the forthcoming Winnie the Pooh film – launching in April, it’s Pooh’s first cinema outing for six years and was made using traditional animation techniques. Already well-established in the licensed and children’s home and lifestyle sectors, the Pooh products will launch Worlds Apart into the licensed nursery field.

The range includes an interactive plush, bed-time trainer clock, a two in one nightlight, a torch and more. The hero product, Winnie the Pooh Interactive Friend, can be set to interact with children during their daily activities, helping them to establish and maintain routines. 

Parents decide the timings for breakfast, dinner, bedtime, games and more; bringing the toy and child together for key moments throughout the day whilst reinforcing the daily routine. The Winnie the Pooh Interactive Friend is in line with Worlds Apart’s aim to create toys which are fun for children while also being practical. 

Equipped with a honey pot and spoon for meal times, Pooh alerts children when it’s time to eat, saying – ‘I’ve got a rumbly in my tumbly’, and he asks kids to get dressed in the morning and helps get them ready for bed at just the right time by saying ‘time for bed’. Pooh has over 50 spoken phrases, and with an interactive hide and seek game the toy promotes physical activity and coordination for the child and offers longstanding play value.

Worlds Apart will support the Winnie the Pooh Interactive Friend and further Winnie the Pooh products with full PR and marketing activity.

Related

5_WWE PowerChipz Logo.jpg

HERO PRODUCT: Topps

Licensed collectables specialist, Topps, has a long history of launching successful WWE collections, including the recent playground phenomenon Slam Attax. The company has developed a totally new game concept for its newest collection, WWE PowerChipz?

3380_mypictr_300x300.jpg

HERO PRODUCT: VTech Storio

VTech is launching Storio, pitched as the world?s first animated ebook reader for children, backed with a comprehensive TV, cinema and PR campaign.

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.