HERO PRODUCT: Tomy

For 2011 Tomy is expanding its infant toy range, Play to Learn, with the introduction of an updated version of a classic Tomy toy ? the Big Loader?
Author:
Publish date:
3388_mypictr_300x300.jpg

The pre-school toy has been revamped and will now be sold under the Play to Learn brand as the Big Auto Loader.

Set to launch at Toy Fair and available in store from January, Tomy believes the Big Auto Loader will build on the success of the previous version.

The new Big Auto Loader is a large, brightly coloured, construction-themed play-set designed to appeal to pre-school children.

The set has a unique play pattern, wherein a motorised chassis automatically swaps between loader, dump truck and digger. The Big Auto Loader allows children to take control of the action, pressing switches to control the vehicles and their cargo of ‘rocks’.

Like every toy in the Play to Learn range, the Big Auto Loader was designed with children’s cognitive and motor development in mind.

Marketing

Tomy will be supporting the Big Auto Loader with TV advertising set to commence at Easter, with a TV and online marketing campaign planned for the year with matching PR support.

The range’s other key product Mr Colour Maker, the electronic colour mixing toy, was a bestseller for Tomy in 2010 and will once again be advertised throughout autumn/winter through both TV and online channels, with sampling and experiential activity also planned.

Marketing manager Antonia Rainbow comments: “The Play to Learn range has been incredibly successful for us in 2010, with double digit growth thanks to the continued success of established lines and the launch of highly successful innovative new toys such as Pic ‘N’ Pop and, of course, Mr Colour Maker.

“Tomy is one of the most trusted brands on the market among parents of younger children and the success of Mr Colour Maker is proof that this reputation is translating into sales,” continues Rainbow.

“Bringing back the Big Loader as the Play to Learn Big Auto Loader, is a signal of Tomy’s intent to cement its place as a favourite pre-school brand for children and parents, and we are confident that it will give the Play to Learn range as a whole a valuable boost in spring 2011.”

Related

3384_mypictr_300x300.jpg

HERO PRODUCT: Re:creation, Space Putty

Re:creation is launching a new putty compound into the market in 2011 with a full marketing campaign and rolling product launch schedule including innovative toy components for added play value...

5_WWE PowerChipz Logo.jpg

HERO PRODUCT: Topps

Licensed collectables specialist, Topps, has a long history of launching successful WWE collections, including the recent playground phenomenon Slam Attax. The company has developed a totally new game concept for its newest collection, WWE PowerChipz?

5_Battle Strikers Striker web.jpg

Hero product: Mega Brands

Mega launched its latest MagNext product at Toy Fair earlier this year with the help of teen sensation, George Sampson. MagNext Battle Strikers is now getting ready to spin onto the shelves...

3380_mypictr_300x300.jpg

HERO PRODUCT: VTech Storio

VTech is launching Storio, pitched as the world?s first animated ebook reader for children, backed with a comprehensive TV, cinema and PR campaign.

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.