HERO PRODUCT: Mattel/Fisher-Price - ToyNews

HERO PRODUCT: Mattel/Fisher-Price

As the new master toy licensee for Thomas and Friends, Mattel has big plans for the pre-school favourite...
Publish date:
Social count:

Take n Play is an extensive range of die-cast vehicles showcasing new and old characters from Thomas & Friends. These will be available in small, medium and large editions reflecting the character scale in the show. Adding extra innovation will be the all-new Talking Die-Cast.

Following the premier of Thomas & Friends’ character voices in Hero of the Rails, fans can now enjoy adventures with the talking die-cast vehicles. In addition, the range includes the colourful Tote-A-Train Playbox, a storage caddy, styled with a sculpted Thomas’ face and plastic handle which features a moulded track on the reverse for instant play.

Each of the four play-sets opens out to reveal a different location from Thomas’ world including Percy at the Mail Depot, Cranky at the Docks, Thomas at the Farm and the Tidmouth Sheds. Each set is complete with die-cast vehicle.

A series of games and puzzles will complement the collection.


Fisher-Price will support the range roll-out with a major marketing programme in conjunction with Hit Entertainment. It will also be capitalising on the noise surrounding Thomas’ 65th anniversary.



Campaign of the month: Mattel/Fisher-Price

Fisher-Price's launch Waybuloo collection has got off to a flying start. Already the second biggest licence in plush (NPD, week 43), it has quickly become one of CBeebies best performers. There's plenty of activity still to come from Mattel in the final push towards Christmas...



For 2011 Tomy is expanding its infant toy range, Play to Learn, with the introduction of an updated version of a classic Tomy toy ? the Big Loader?

Featured Jobs

Gameplan Job Logo 620 x 349

Sales Director UK

Our client is a well established privately owned UK toy manufacturer which has won numerous awards for outstandingly innovative toys, gifts and gadgets. A correspondingly outstanding and talented UK Sales Director is to be recruited who has the potential, the will, the drive and the ambition to advance to a higher position within a few years.

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Melissa and Doug Job Logo 620 x 349

Operations Planner

Imagine working for a company with a mission you can truly believe in, a playful and energetic culture, a talented team and a bright future! Melissa & Doug, the toy company committed to nurturing childhood wonder, is looking for an Operations Planner to coordinate the demand planning and supply between European markets and the US.