HERO PRODUCT: Mattel Barbie Video Girl

Mattel's Barbie range is continuing to explore new areas with the launch of a new innovative doll designed to appeal to the tween market.
Publish date:
10_Barbie Video Girl.jpg

Barbie Video Girl incorporates a real working video camera. It features a high specification lens hidden in the doll’s necklace and a superior resolution viewing screen in its back, enabling girls to record and view movies instantly.

The doll also has video editing software and is compatible with both Windows and Mac. It comes with the usual impactful packaging, displaying strong product call outs.

Marketing support from launch to the run up to Christmas will include online activity, a girls’ press campaign, sampling to key opinion formers and tactical TV placement and PR.

Release date: June
Price: £59.99
Phone: 01628 500000


5_Kidizoom pro 200pxl.jpg

Hero product: VTech

The Kidicreative range is VTech?s best seller, thanks in the main to the success of the Kidizoom digital camera. A follow-up product, Kidizoom Pro, features many enhancements and a more grown-up appeal?..


HERO PRODUCT: Re:creation, Space Putty

Re:creation is launching a new putty compound into the market in 2011 with a full marketing campaign and rolling product launch schedule including innovative toy components for added play value...

10_Lego City 300.jpg


The Lego City brand continues to grow in 2012, with the latest theme focusing on the Forest Police. The firm is planning a heavyweight marketing campaign, with a highlight being the Police Station.

Featured Jobs


Marketing Director UK

Gameplan I Southeast of England I Salary: Competitive I Date Published Monday 7th January 2019

Rainbow logo landscape_home of classic Final

Product Manager

Rainbow Designs Ltd I Olympia, London I Salary: Competitive I Date Published Wednesday 16th January 2019