HERO PRODUCT: Mattel Barbie Video Girl

Mattel's Barbie range is continuing to explore new areas with the launch of a new innovative doll designed to appeal to the tween market.
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Barbie Video Girl incorporates a real working video camera. It features a high specification lens hidden in the doll’s necklace and a superior resolution viewing screen in its back, enabling girls to record and view movies instantly.

The doll also has video editing software and is compatible with both Windows and Mac. It comes with the usual impactful packaging, displaying strong product call outs.

Marketing support from launch to the run up to Christmas will include online activity, a girls’ press campaign, sampling to key opinion formers and tactical TV placement and PR.

Release date: June
Price: £59.99
Phone: 01628 500000



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