HERO PRODUCT: Lego

Lego has partnered with NASA to celebrate the 30th anniversary of the Lego City space shuttle model.
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Lego City Space Shuttle will launch as part of a unique partnership between The Lego Group and NASA.

The re-introduced Space Shuttle was first seen 30 years ago and the latest version includes an astronaut, opening cargo bay doors, Canadian arm and Hubble Space Telescope set to circle the earth.

Lego City has established itself as one of the firm’s key product lines with six consecutive years of double-digit growth.

Also in the range, the Lego City Space Centre set combines an iconic space rocket with satellite and launch pad, control centre, vehicles and four minifigures. Marketing material will also include facts about the vehicles to bring an educational perspective to the building experience.

Both new products will be supported by an extensive PR campaign targeting national broadcast and online and national, children’s and parenting press.

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