Lego has partnered with NASA to celebrate the 30th anniversary of the Lego City space shuttle model.
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Lego City Space Shuttle will launch as part of a unique partnership between The Lego Group and NASA.

The re-introduced Space Shuttle was first seen 30 years ago and the latest version includes an astronaut, opening cargo bay doors, Canadian arm and Hubble Space Telescope set to circle the earth.

Lego City has established itself as one of the firm’s key product lines with six consecutive years of double-digit growth.

Also in the range, the Lego City Space Centre set combines an iconic space rocket with satellite and launch pad, control centre, vehicles and four minifigures. Marketing material will also include facts about the vehicles to bring an educational perspective to the building experience.

Both new products will be supported by an extensive PR campaign targeting national broadcast and online and national, children’s and parenting press.


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The Lego City brand continues to grow in 2012, with the latest theme focusing on the Forest Police. The firm is planning a heavyweight marketing campaign, with a highlight being the Police Station.



For 2011 Tomy is expanding its infant toy range, Play to Learn, with the introduction of an updated version of a classic Tomy toy ? the Big Loader?

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Licensed collectables specialist, Topps, has a long history of launching successful WWE collections, including the recent playground phenomenon Slam Attax. The company has developed a totally new game concept for its newest collection, WWE PowerChipz?

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