HERO PRODUCT: Leapfrog range

LeapFrog?s pre-school shopping products, the Count and Scan Shopper and the Shapes and Sharing Picnic Basket launch this month...
Publish date:
Social count:
10_19171-Picnic Basket-Product-01.jpg

Count and Scan Shopper
Parents can play shop with their toddlers using Count and Scan Shopper, a new interactive shopping game from LeapFrog. Available from this month for £19.99, Count and Scan Shopper helps children shop, scan and discover food with pretend shopping play.

Suitable from two-years-old, the shopper develops the key learning skills of number recognition, counting and role-play. The product allows children to scan individual food items or the provided shopping list, which reveals engaging, educational learning responses to keep them entertained.

The shopper also plays learning songs and children can respond to questions as they hold the scanner to any item around the house or store.

Shapes and Sharing Picnic Basket
LeapFrog’s Shapes and Sharing Picnic Basket, also available from this month, encourages children to build motor skills as they sort, match, stack, empty and fill the 14-piece set.

Priced at £19.99, the basket helps children learn how to share as well as new shapes and colours while developing their interaction abilities.

Both new products will be supported by a PR campaign targeting national and parenting press.

Release dates

Shapes and Sharing Basket:
January 2011 – £19.99

Count and Scan Shopper:
January 2011 – £19.99

Contact Details:
LeapFrog: 01895 201533


5_LEAPFROG 3 Path.jpg

Latest lines from Leapfrog

ToyNews caught up with LeapFrog marketing director David Lubliner to talk about the firm?s progress with its raft of new lines, including big hopes Tag and Tag Jr?.



VTech is launching Storio, pitched as the world?s first animated ebook reader for children, backed with a comprehensive TV, cinema and PR campaign.

5_WWE PowerChipz Logo.jpg


Licensed collectables specialist, Topps, has a long history of launching successful WWE collections, including the recent playground phenomenon Slam Attax. The company has developed a totally new game concept for its newest collection, WWE PowerChipz?

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.