HERO PRODUCT: Interplay

The team at Interplay is building its share of the science and nature market...
Author:
Publish date:
11_Interplay ant-o-sphere.jpg

The firm is adding new products to the portfolio such as the Wild Science Ant-O-Sphere.

The Product
The Wild Science Ant-O-Sphere has already launched in Australia where it is a success.

Interplay will take the success of Ant World in the company’s My Living World collection and build upon it with new futuristic kits that allow children to experience the inner workings of an ant colony.

To read the full feature, please click here.

Related

5_Gormiti tv series logo web.jpg

HERO PRODUCT: Flair

The new Gormiti animation series Lords of Nature Return, complete with new figures, accessories and play-sets, has been unveiled. Together with the brand new TV series, a heavyweight TV and marketing campaign is planned?

5_WWE PowerChipz Logo.jpg

HERO PRODUCT: Topps

Licensed collectables specialist, Topps, has a long history of launching successful WWE collections, including the recent playground phenomenon Slam Attax. The company has developed a totally new game concept for its newest collection, WWE PowerChipz?

3388_mypictr_300x300.jpg

HERO PRODUCT: Tomy

For 2011 Tomy is expanding its infant toy range, Play to Learn, with the introduction of an updated version of a classic Tomy toy ? the Big Loader?

10_Lego City 300.jpg

HERO PRODUCT: Lego City

The Lego City brand continues to grow in 2012, with the latest theme focusing on the Forest Police. The firm is planning a heavyweight marketing campaign, with a highlight being the Police Station.

0 playmonster logo.jpg

PlayMonster acquires Interplay UK

The Wisconsin-based PlayMonster has now acquired Interplay’s operations and full brand portfolio in an opportunity to ‘build on the natural fit between the two companies and create synergy through complementary brands.’

5_Battle Strikers Striker web.jpg

Hero product: Mega Brands

Mega launched its latest MagNext product at Toy Fair earlier this year with the help of teen sensation, George Sampson. MagNext Battle Strikers is now getting ready to spin onto the shelves...

5_Kidizoom pro 200pxl.jpg

Hero product: VTech

The Kidicreative range is VTech?s best seller, thanks in the main to the success of the Kidizoom digital camera. A follow-up product, Kidizoom Pro, features many enhancements and a more grown-up appeal?..

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.