HERO PRODUCT: Gazillion Bubble Rocket

Halsall is putting its weight behind one of its key summer items, with a mix of TV, print and PR.
Publish date:

Halsall is hoping to boost sales of the Gazillion Bubble Rocket line with a number of multi-media marketing activities as well as a TV-advertising campaign.

The range includes a selection of bubbles solution and innovative bubble blowing toys and play sets which offers consumers non-toxic, non-staining solution that claims to provide tons of bigger, more colourful bubbles that last longer and float higher than any other product currently in the market place.

Although an already well established name in the UK market, Halsall plans to take the Gazillion Bubbles brand to new heights with a fully integrated above and below the line marketing plan and TV advertising campaign this Summer.

The massive Summer 2009 TV campaign has over 250 TVRs features 10 and 20 second spots that focus on the GazillionHero Product – the Gazillion Bubble Rocket.

The ad shows the exciting outdoor play for both boys and girls of the air powered rocket as it soars into the air leaving a trail of ‘gazillions’ of bubbles behind it. The competitive play aspect of who can stamp the hardest to launch their Gazillion Rocket the highest is also depicted. Predominantly targeted at a core audience of boys aged 4 – 9 years, the adverts will air across a platform of Nickelodeon channels

Having effectively re-launched the Gazillion Bubbles brand to the trade earlier this year, Halsall will be supporting the Gazillion Bubble Rocket TV campaign with an extensive marketing plan including print advertising, above and below-the-line promotional activities, events and consumer PR support.

Phone: 01253 775533
Website: www.dhalsall.com


5_Battle Strikers Striker web.jpg

Hero product: Mega Brands

Mega launched its latest MagNext product at Toy Fair earlier this year with the help of teen sensation, George Sampson. MagNext Battle Strikers is now getting ready to spin onto the shelves...

5_Gormiti tv series logo web.jpg


The new Gormiti animation series Lords of Nature Return, complete with new figures, accessories and play-sets, has been unveiled. Together with the brand new TV series, a heavyweight TV and marketing campaign is planned?



VTech is launching Storio, pitched as the world?s first animated ebook reader for children, backed with a comprehensive TV, cinema and PR campaign.

5_WWE PowerChipz Logo.jpg


Licensed collectables specialist, Topps, has a long history of launching successful WWE collections, including the recent playground phenomenon Slam Attax. The company has developed a totally new game concept for its newest collection, WWE PowerChipz?



For 2011 Tomy is expanding its infant toy range, Play to Learn, with the introduction of an updated version of a classic Tomy toy ? the Big Loader?

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.