Halsall is hoping to boost sales of the Gazillion Bubble Rocket line with a number of multi-media marketing activities as well as a TV-advertising campaign.
The range includes a selection of bubbles solution and innovative bubble blowing toys and play sets which offers consumers non-toxic, non-staining solution that claims to provide tons of bigger, more colourful bubbles that last longer and float higher than any other product currently in the market place.
Although an already well established name in the UK market, Halsall plans to take the Gazillion Bubbles brand to new heights with a fully integrated above and below the line marketing plan and TV advertising campaign this Summer.
The massive Summer 2009 TV campaign has over 250 TVRs features 10 and 20 second spots that focus on the GazillionHero Product – the Gazillion Bubble Rocket.
The ad shows the exciting outdoor play for both boys and girls of the air powered rocket as it soars into the air leaving a trail of ‘gazillions’ of bubbles behind it. The competitive play aspect of who can stamp the hardest to launch their Gazillion Rocket the highest is also depicted. Predominantly targeted at a core audience of boys aged 4 – 9 years, the adverts will air across a platform of Nickelodeon channels
Having effectively re-launched the Gazillion Bubbles brand to the trade earlier this year, Halsall will be supporting the Gazillion Bubble Rocket TV campaign with an extensive marketing plan including print advertising, above and below-the-line promotional activities, events and consumer PR support.
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