Flair’s new Toffee the Pony is the first launch in the new collection of interactive feature plush – Emotion Pets, which combine technology with luxury plush.
Toffee the Pony is soft to touch, doesn’t have any restricted movement and is small enough to be carried around, while also being big enough to be cuddled.
The plush has a number of different functions and animatronic features. A blink of its eyes means it wants to play. When it’s hungry, the pony shakes its head until it’s given a carrot, which it chews contently. If it hears a loud noise, it gets scared and wants a cuddle.
Toffee the Pony is being supported with heavyweight TV advertising for autumn and PR in the children’s and Christmas press.